The 70:20:10 Expert programme

The 70:20:10 Expert Programme is part of the 70:20:10 Roadmap.

L&D professionals around the world are embracing 70:20:10 to help expand the range of services they offer and connect directly with their organisations’ core business objectives. 70:20:10 provides a concrete opportunity to make these services relevant and up-to-date by ensuring they enable learning and performing at the speed of business. In a changing world 70:20:10 is creating a new future for L&D and helping ensure the profession stays ahead of the game.


The 70:20:10 Expert Programme is part of the 70:20:10 roadmap. The Programme is most effective when it is embedded in L&D professionals’ regular work processes. 70:20:10 implies a different way of working and thus a different set of processes. With 70:20:10, L&D professionals need to work more collaboratively with their internal clients to co-create solutions that have measurable impact.

The result that the (internal) customer needs to achieve is always paramount. These are results in the areas of production, quality, safety, financing and/or HR. The 70:20:10 methodology helps achieve these results.

The 70:20:10 method

The 70:20:10 methodology comprises five new roles and 31 critical tasks for L&D professionals. For each role, critical tasks have been designed that are derived from the required results, see figure 1. The five roles are dynamically connected to each other and do not have to be executed sequentially.

Participants in the 70:20:10 Expert Programme apply the five roles and the 31 tasks in their own daily workflow and practice, working with real internal customer requests. This is carried out in a structured way, but is always built around the context of the customer.

The Approach


The performance journey

The 70:20:10 Expert Programme is not a traditional training or development approach. Participants identify and work on a real internal customer or stakeholder demand in their own organisation.

The customer/stakeholder demand that is selected should have a certain urgency. For example, he they need to solve a problem, change or apply a new process in order to improve organisational performance.

Usually the customer approaches the L&D team with a learning question, and may have already decided about the solution. The Expert Programme participant starts with this question.

Within the Expert Programme, we call this a project because there is usually a starting point and an end point (achieving the desired result) which must be achieved within a defined period. The project is central throughout the programme. 70: 20:10 Institute experts support participants throughout the project. The participant, in effect, follows a performance journey. In contrast to a learning journey, in a performance journey focus is on the result and the participant learns by applying the methodology in practice.

The elements of the Programme

  • The project
    Prior to the programme, we will discuss with the main client (usually the L&D leader) which projects are best suited for the application of the 70:20:10 methodology.
  • Kick-off
    The 70:20:10 Expert Programme starts with a kick-off session, either online or on location in your organisation.
  • Online performance support and the app
    The five roles break down into 31 tasks that participants carry out as part of their project. There is performance support for all tasks, plus online checklists with expert tips. This performance support is available via a browser and an app.
  • The book
    The book ‘70:20:10 towards 100% performance’ (Arets, Jennings, Heijnen, 2015) forms the body of knowledge for the 70:20:10 methodology. Each participant receives a copy of the book prior to the start of the programme.
  • The work accelerators
    Throughout the entire process, there are a number of ‘work accelerator sessions. The principal work accelerators are two 2½ day face-to-face workshops that focus on the five roles and details of the task flows within them. During these accelerators our 70:20:10 experts provide guidance to help with the execution of the projects and, where necessary, give more background information on available options, such as ways to conduct difficult conversations with a client in a safe environment.
  • Presentation of results (half-day)
    In some cases, with in-company programmes, we plan a half-day at the end of the nine months where everyone presents the results of their project. Where possible, we invite internal clients to these sessions.
  • Online community
    We provide a 70:20:10 online community platform as part of the programme. In the community participants share the progress of their projects in both structured formats and in notes of conversations. Other participants and the 70:20:10 Institute experts provide feedback and help throughout the programme.
  • Structured online advice from experts
    Online advice is structured for each project. This is in the form of ‘check-ins’. These check-ins last for 15-30 minutes. Issues such as bottlenecks in the projects are addressed and possible solutions suggested. Support via email and video conversations are available in addition to the online community.



Benefits for your L&D team/ your organisation

  • The 70:20:10 Expert Programme a key activity that contributes to the development of a high performing L&D department. It helps L&D become a real value creator for the organisation.
  • The 70:20:10 Expert Programme will deliver measurable business impact because services built on 70:20:10 principles contribute to an increase in productivity and quality/safety of work.
  • The 70:20:10 Expert Programme will ensure L&D department services are future-proofed.
  • The 70:20:10 Expert Programme will provide tangible return on investment because it will deliver a positive business case compared with traditional training.
  • The 70:20:10 Expert Programme is designed to deliver results with less time lost and lower costs compared to traditional formal learning solutions.

Benefits for participants

  • Working methodically using the five processes and 31 critical tasks.
  • Shared language within the L&D team and with the other parts of the organisation.
  • More co-operation and connection with the business because the services delivered in the 70 and the 20 fit more closely with the needs of the workplace and are closely linked to workplace practices.
  • Increased skills for L&D professionals and others through the application of the 70:20:10 methodology.
  • Additional benefits through development of new skills: consultancy skills, change management skills and project management skills.



Minimum number of participants per cohort: 13

Cost per participant: EURO 3,900

Total Cost for one 9-month programme: EURO 50,700*

* One cohort can contain up to 20 participants. The price is held at EURO 50,700 but this reduces the per participant rate.

Where 15 or more participants are enrolled, the Institute’s Organisational Partnership membership is included for two years.

Target group


  • Organisations that want to adopt the 70:20:10 framework in a structured way
  • L&D-professionals who want to make the transition to 70:20:10 experts.
  • L&D managers who are responsible for the learning function in their organisations.
  • People involved in performance strategy implementation in organisations.
  • HR people involved in delivering improved people performance in organisations.



For the time being, we offer this program only in-company. We recommend that 2-3 people from the L&D team work together on a project because this is the most effective for both the participant and the internal client.

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Experiences and projects


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The 70:20:10 Expert programme

Many L&D professionals are already using 70:20:10 and the Expert Programme reflects this fact. You’ll be expected to work on a case study of your own to develop the services you provide and to prepare for the future of L&D by:

  • Working in a group and drawing directly on the body of 70:20:10 knowledge developed.
  • Actively using the book on which the programme is based –  70:20:10 towards 100% performance.
  • Exploring 70:20:10 by using a case study from your own workplace.
  • Using online 70 and 20 tools and solutions to implement the five new roles.
  • Helping your L&D department to continue developing its services and transforming to exploit, and comply with, 70:20:10.

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For people who want to become a 70:20:10 expert

L&D professionals around the world are embracing 70:20:10 to help expand the range of services they offer and connect directly with their organisations’ core businesses. 70:20:10 provides a concrete opportunity to make these services relevant and up-to-date by ensuring they enable learning and performing at the speed of business. In a changing world 70:20:10 is creating a new future for L&D and helping ensure the profession stays ahead of the game.

[icon color=”Extra-Color-3″ size=”regular” image=”fa-download”] DOWNLOAD THE BROCHURE

The benefits

  • Become a 70:20:10 expert and execute the five new roles: Performance Detective, Architect, Master Builder, Game Changer and Tracker.
  • Earn a rapid return on your investment in the programme by making a positive business case for 70:20:10 compared to traditional training.
  • Achieve measurable results for your organisation by using 70:20:10 performance projects, including business cases.
  • Contribute to your organisation’s goals and increase the profile of the L&D department.
  • Receive a certificate of attendance from the 70:20:10 Institute.
  • Minimise learning-related absence costs by working on projects from your own L&D agenda.
  • Gain unique insights into the experience of working and learning with 70:20:10. There’s no better way of keeping your skills as a L&D professional relevant and up-to-date.


[icon color=”Accent-Color” size=”regular” image=”fa-clock-o”] Two parts of 2,5  days
[icon color=”Accent-Color” size=”regular” image=”fa-gbp”] 3,000 per participant
[icon color=”Accent-Color” size=”regular” image=”fa-users”]  12-25 participants
[icon color=”Accent-Color” size=”regular” image=”fa-shield”] Certified



Programme outlines

The five roles of the 70:20:10 Expert are the central focus of the programme. You’ll work on the critical tasks for each role and have a chance to carry these out yourself at least once.

The programme lasts six months but you can continue developing and presenting your own cases after it’s over.

[toggles accordion=”true”] [toggle title=”Workshops 1 and 2: The Performance Detective” color=”Accent-Color” id=”b1″]As well as introducing you to the 70:20:10 concept, these workshops focus primarily on performance consulting. You’ll discuss subjects such as:

  • The background to 70:20:10.
  • Its possibilities and limitations.
  • Connecting with stakeholders and the core business.
  • The performance and learning paradigms.
  • Carrying out the Performance Detective’s analysis.
  • Using the right tools to assess organisations, people and processes consistently.
  • Analysing tasks to provide performance support for the 70.
  • Working methodically to quantify the performance gap and its underlying causes.

You’ll work on your own case study which we’ll use to add structure and content to the 20 and 70[/toggle][toggle title=”Workshops 3 and 4: The Performance Architect and Performance Master Builder” color=”Accent-Color” id=”b2″]The design process is based consistently on the 70:20:10 performance consulting and design principles. We’ll discuss the following subjects:

  • How to design the 70:20:10.
  • Using the 70:20:10 design principles.
  • Using the 70:20:10 intervention matrix.
  • Designing and developing performance support.
  • Designing solutions for a 70:20:10 project from your own practice.[/toggle]

[toggle title=”Workshop 5: The Performance Game Changer” color=”Accent-Color” id=”b3″]Implementing 70:20:10 requires close co-operation with relevant stakeholders, and monitoring and adjusting as you go along. We’ll consider the following issues, among others:

  • The principles of implementing a 70:20:10 project.
  • Liaising with the organisation’s decision maker and sponsor.
  • Implementation with particular reference to your own case study.[/toggle]

[toggle title=”Workshop 5: The Performance Tracker” color=”Accent-Color” id=”b4″]

There are various ways of tracking whether the desired results have been achieved. So we’ll discuss the following topics, among others:

  • Evaluation methodologies.
  • Monitoring and adjusting the project’s progress.
  • Measuring its business impact.[/toggle]

[toggle title=”Workshop 5: Presenting your case” color=”Accent-Color” id=”b5″]During the programme you’ll use your own case study as a practical example of workplace learning and focus on demonstrating its positive business impact.[/toggle] [/toggles]


New roles 702010 expert



Dates of the workshops

Please feel free to contact us for  dates and locations (for they might be dependent on the amount of registrations).


The cost per participant is £3,000. This excludes VAT and travel, accommodation and optional performance consultancy vouchers for online advice on your case study.


  • The book ‘702010 towards 100% performance’ (included);
  • The online community of the international 70:20:10 Institute (access included).

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[/testimonial][testimonial title=”Testimonial” id=”1448360691-2-41″ name=”Peter van der Horst, Learning and Development project manager” quote=”The solutions I offer now look very different to those before I began this project. I almost got a standing ovation for them.” tab_id=”1455030706243-6″]

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[/testimonial][testimonial title=”Testimonial” id=”1486384613769-0-1″ tab_id=”1486384613771-9″ name=”Heléna Bargiel” quote=”By using the 70:20:10 approach you focus on the cause instead of the symptoms. Simple and obvious to all of us, but still we have a tendency to forget this basic factor. “][/testimonial][/testimonial_slider]