Increasing Sales Performance and Retention
Leading global pharmaceutical company:
This is a leading global pharmaceutical company specializing in dermatology and critical care. With employees in 61 countries and products sold in more than 100 countries.
The company has a vision of becoming the world’s leading specialty pharma company within its focus areas and is expanding into new regions and markets bringing competitive drugs and therapies to patients with unmet medical needs.
In 2015 this company defined a new sales strategy to respond to an increasingly competitive marketplace with many big new players coming into their sector. They needed to differentiate the company from the competition to maintain and increase business volumes.